Inside TENKU
Style, creativity, and the psychology behind what we wear. The real, unfiltered journey of building TENKU—wins, losses, and everything in between. Because fashion isn’t just about what you put on, it’s about how it makes you feel.
The Mere Exposure Effect & Why the More You See Something, the More You Want It
You ever scroll past a piece of clothing or jewelry, think “eh, not for me,” and then a week later,...
The Spotlight Effect & Why No One Notices Your “Flaws” as Much as You Think
You ever wear an outfit, step out the door, and suddenly feel like everyone is staring at you? Maybe you’re...
Why I Just Walked Away from Months of Work (And Why It Matters for You)
I have to be honest with you. This past week has been one of the most frustrating moments in my...
The Baader-Meinhof Phenomenon & Why You’re Suddenly Seeing the Same Styles Everywhere
You ever learn a new word, and suddenly it pops up everywhere? Or maybe you start thinking about buying a...
The Pratfall Effect & Why Imperfection Makes Style More Interesting
You ever notice how the people who seem too perfect feel… kinda boring? Like, yeah, someone can have the perfect...
Enclothed Cognition & Why Your Clothes and Jewelry Shape You
Ever put on an outfit and suddenly feel different? Like, you throw on a perfectly tailored jacket and suddenly you’re...
Cognitive Dissonance & Why We Convince Ourselves Bad Purchases Were Worth It
You ever buy something, realize it kinda sucks, but instead of admitting it, you convince yourself you love it? Like,...
Hedonic Adaptation & Why We Always Want More (Even When We Don’t Need It)
You ever buy something you really wanted—like a dream pair of sneakers, a jacket you saved up for, or even...
